2020 - 2024

• Bachelor of Science in Media, Culture, and Communications.

• Minor in Web Programming and Applications.

• Summa Cum Laude

• 3.98/4.0 GPA

• Dean’s List Member – 2020-2024

• Division III Student-Athlete on New York University’s Varsity Women’s Volleyball team.

August 2023 - December 2023

• Executed and reported on site and email acquisition campaigns for Vogue, GQ, Architectural Digest (AD), Condé Nast Traveler (CNT), Vogue Club, AD PRO, and AD PRO directory.

• Collaborated across global, editorial, creative, product, analytics, and CRM teams on several cross-functional projects inclusive of paywall launches, tentpole global brand moments, and new product launches.

• Reported weekly and monthly subscription performance metrics and site & email A/B test results to key stakeholders & leadership to facilitate informed decision-making and strategy refinement.

• Aided in administration, monitoring, and QA of 10+ site and email monthly A/B tests to increase subscriptions, engagement, and revenue for each brand and membership.

• Analyzed performance metrics to provide actionable insights and optimizations for email & site marketing strategies to enhance subscription driving efforts. Aided in top site subscription driving months of the year for Vogue and GQ.

• Lead point on email planning and execution for GQ, AD, CNT, AD PRO, and AD PRO Directory.

June 2023 - August 2023

• Optimized email and site marketing strategies to generate maximum consumer engagement and reported weekly key performance metrics and test results to stakeholders to aid in strategy refinement.

• Managed creative requests, email calendars, and communication channels, streamlining workflows for improved project management efficiency and organization.

• Increased email subscriptions by 65% on average across Vogue, GQ, Architectural Digest, and Condé Nast Traveler.

• Constructed presentations for Editorial and Consumer Revenue leadership teams surrounding new placements and creative content opportunities to drive subscription growth for Vogue and GQ.

January 2023 - May 2024

• Aid students and peers in HTML, CSS, and JavaScript problem-solving, uncover bugs, and aid in understanding of core concepts for Introduction to Web Design.

January 2023 - May 2023

• Developed advertisements for sale campaigns using Adobe Photoshop and strategic Facebook ad copy, significantly increasing CTR and driving website traffic during peak holiday shopping.

• Conducted an in-depth analysis of Facebook target audiences to optimize and inform future campaign targeting strategies.

• Optimized TikTok content by leveraging influencer partnerships and evergreen content, enhancing brand visibility and engagement across video platforms.

June 2022 - August 2022·      

• Conducted WoW and MoM data analyses to identify trends and construct dashboards to review client performance.

• Implemented SEO techniques to enhance search engine visibility and drive organic traffic growth for client campaigns.

• Optimized client ROI by evaluating spend levels, CPM, and CTR trends across platforms and accounts, enhancing internal understanding of client trends across verticals.  

• Performed in-depth platform, market, and keyword research to refine campaign targeting strategies.

• Collaborated on end-to-end A/B email tests for a client on HubSpot, managing briefs, targeting, execution, and reporting.

• Communicated daily with senior management on critical datum and performance of key client social and search campaigns across platforms like Meta, Google, and TikTok, spanning travel, luxury retail, health & wellness, and home verticals.

August 2020 - August 2023

• Worked closely with team members to increase Instagram presence and user engagement by 200%.

• Collaborated with NYU Athletics social media team to ensure all posts adhere to the new NYU brand guidelines.

• Utilized Adobe Photoshop to create engaging birthday, game day, and game result edits to post on Instagram.

• Strategically implemented Instagram stories to drive engagement and foster interest in NYU Women’s Volleyball.

December 2020 - January 2022

• Cultivated a clean, organized inventory and curated displays to reflect seasonal and holiday decor.

• Anticipated customer needs and provided them with high-quality service while adhering to TJ Maxx’s standards and values to ensure customer satisfaction.

• Meticulously handled 100 + POS system transactions per day ensuring seamless and accurate cash flow.

• Actively informed customers about the latest sale offerings, loyalty programs, and TJ Maxx card benefits.

• Gained key skills of customer service, productive communication, and increased personal productivity capabilities.